About Us
Who We Are
Hi, we’re Kasi and Trent, first-time parents, coffee lovers, beach walkers, and the duo behind Chapter Lane. Like so many parents, we quickly learned that getting out of the house with a baby can feel like a military operation. One hot Australian summer, we realised that even something as simple as finding shade could turn a sunny outing into a stressful one.
Why We Started
Too many sweaty beach trips lugging around a cabana for a “quick dip,” too many park visits where we ended up shuffling every five minutes to chase the shade, and a few outings where there was no shade at all. Eventually, we started staying home, and that just did not sit right. We wanted our baby to experience the outdoors with us, safely and comfortably, and we wanted the freedom to actually enjoy it too.
That was the lightbulb moment. If the product we needed did not exist, we would create it. And so, ShadyBaby™ was born.
What We Believe
At Chapter Lane, our mission is simple:
✨ Create clever, stylish parenting solutions that make life outdoors easier.
✨ Design products that give parents freedom, confidence, and peace of mind.
✨ Always put safety, practicality, and style first (because baby gear does not need to be boring).
What Makes Us Different
We are not a big corporation. We are just two tired but determined parents designing products we actually want to use. ShadyBaby™ is not about overcomplicating parenting. It is about simplifying it. Compact, pram-ready, and tested under the harsh Australian sun, it lets your baby enjoy tummy time, feeds, or shady play beyond the pram without the stress of bulky gear.
What’s Next
ShadyBaby™ is only our first chapter. We are dedicated to building a range of products that take the mental load off parents and make everyday adventures more enjoyable. Because getting outdoors with your baby should feel simple, not stressful.
